The beauty of online marketing is that it can benefit virtually any company, whether that company is just starting out, looking to grow, or offering an unusual or unique product. In this digital age, the Internet can be one of the most effective methods of advertising out there.
Take, for instance, the example of one of my recent clients. This gentleman had managed to turn his hobby of star gazing into a truly unique business. He became so passionate about the beauty of the night sky that he purchased a telescope that allowed him to download and save digital pictures to his computer.
When he decided to share this beauty with others, he upgraded his amateur telescope and his computer so he could produce truly professional photos. He then used his scope to take stunning pictures of meteors, the moon, stars, and eclipses. Working from home, he was able to contact local magazines and newspapers that were interested in purchasing and using his photos.
The result was a successful home business. After a while, however, this gentleman decided that advertising through word of mouth and personal contact with individual clients was keeping his business smaller than he wanted. When he decided to try growing his astronomy business, he reached out to me for a consultation about how he could use the Internet to increase his online presence and sell more photos from his telescope.
Even though his business dealt with the nighttime sky, the online market served as the perfect outlet for his photographs. We were able to first develop a website that showcased some of his most breathtaking telescope images of the night sky. From there, interested customers were able to order photographs of stars, comets, and heavenly bodies. All he had to do was to upload his telescope pictures to the site whenever he was ready to sell them. This technique alone increased his business by 30 percent.
In addition, I was able to help him connect with stock photography websites. By reaching out to these sites, I was able to show them the unique appeal of my client’s telescope photos. Now, his photos bring in royalties at well-known websites such as Shutterstock, where he receives a percentage every time someone purchases a digital copy of his photos. He now earns more through this type of online presence than he ever did selling to physical print companies.
My client was able to turn a small home business and a passion for star gazing into a lucrative career simply by tapping the potential of the Internet. Using a telescope, a computer, and some online expertise, he now supports himself through his images of the night sky. His business also now has unlimited potential to continue growing.
With the right savvy and a good product, almost anyone can duplicate this success. Online marketing offers a pool of potential clients that is not restricted to a region or country, and that, therefore, is nearly unlimited. Tapping these clients with the right advertising techniques can help you transform the Internet into a profitable tool for growing your business.