Most common mistakes, made by the new bloggers are related to the niche and keywords research.
Whether you are making a blog, or you are trying to sell something online, there are two best practices you can’t forget.
First, you must choose the right niche for your blog.
The best method I know to understand how to blog in the right way, is to study your competitor.
Let’s make an example:
Imagine we want to sell Flashlights or to start a blog about Flashlights. The first thing we need to do, is to go on AdWords and with the keywords research tools research for the most visited keywords.
Choosing the one more correlated with Flashlights, torches and other good keywords, and try to stay on the ones with volumes around 1000 searches per month.
After having found a good set of keywords, for example: Best tactical flashlights, we need to search it on Google, and discover what are the first 5 results, and between them choose the one you like more.
I have found this website: http://www.flashlightsinfocus.com
If you give a fast look around, you can analyze how the niche is chosen, what the best keywords they are using are and how they talk about the products or the topic.
Doing so, you will learn how good blogs that rank on Google are using Titles, and how many words there are on an articles, where they put images, how large images on the posts are, and how the posts link to each other.
Obviously those are just some simple ideas about how to analyze a blog post, but it is good practice to understand the behavior of the blogger.
One other good thing to do is to use a software like majestic SEO, and search for the websites to understand the links profile, the anchor text they are using, and how many links they used.
It allows you to create a vision of what your work has to be in order to create the right post, with the correct title, using the correct words, and again how to create the link profile to make the post rank better on Google.
Majestic SEO is one of my favorite tools. First, because you can use it for free, and it gives you a fast overview of the link profile, and the links acquisition timing.
What’s very important is understanding that all those kinds of software are not perfect and they can reach few backlinks, compared to what Google can see.
So you can have an overview of the global situation about the link profile of the website, but it is a good path to follow, to make your blog grow.
Once you have the link profile, the timing of the link building and an idea of what your blog will appear, you are ready to go on with your work.
Start with putting online some good articles about the topics, and write good valuable contents. Remember that Google loves contents.
When you feel happy with your content, make your website grow socially by sharing it on your favorite social network, especially where you think your niche will be, and at the end try to contact some bloggers to get good reviews of your website, or some guest posts, without exaggerating.
Following those best practices, you will see your blog grow daily and reach out the best audience.